The Free Online SEO Training Course

If you have been implementing each recommendation so far in this online course, then you are now so perfectly poised that when you start implementing this and the following study modules, you will earnestly begin to chip away at the rankings of those that have been senior to you in serp listings for so long.

Let's continue our onslaught by learning how to optimize our Meta Tags. The last page in this study module provides you with an online tool to check and improve your Meta Tags. Though using Meta tags is not compulsory, it is most advisable that you do use them. Let's find out why this is so and how we do it.

Especially if yours is a newer site, a metoric rise will not be instantaneously. One allows up to 3 months for full discovery and full indexing by the major search engines. You can have little instantaneous victories on the SEO battlefield, not major ones. Patience is a skill the SEO needs when applying green seo techniques. The impatient serve a continuous urge to empty their bank accounts while the truly talented need not.

The Meta Tag

The Meta tag is used to expedite the grouping of similar web pages through a common denominator. This information is found in the HTML head section and enables search software to ascertain specific information about the content of the web page without the need to scan the entire document.

So we see that if we take the time to learn how to correctly optimize our Meta tag information, we are then assisting the search engines to index the exact information they seek to index. And this gives you another advantage point against your competition.

But before we get to that, let's first make sure we know and understand the term KeyWord.

KeyWords and the KeyWords Meta Tag

If you know a little about building Roman Arches, you will know that the stone that is at the very top and in the very center of the arch is the most important stone in the entire structure. It is the KEY STONE and it's presence makes this architectural feat possible. Removing this keystone would cause the arch to topple. And the keystones for any website or webpage are it's keywords.

If you do not use your KeyWords correctly, your document will topple too. Why? Because your KeyWords are the fundamental words and phrases you have used to create the web page upon. In printed publications, you would expect to find these keywords in certain places and they would also take other certain prominent positions in any document.

If our KeyWord is KeyWord, you would expect to find the word KeyWord in the title of the work. You would also expect to find the word KeyWord in a very large font in the first Heading on the page (H1 or H2) which is used to further illustrate it's purpose.